Maxymiser Launches Powerful New Website Optimisation to Deliver Guaranteed Uplift for European Online Marketing Sector

(PRWeb) February 17, 2007 -- Maxymiser (www.maxymiser.com), the first European designed website content optimisation solution to tackle this US dominated sector, is launched today bringing a powerful and proven new tool to online marketing. Maxymiser uses robust and innovative website testing methods which refine and improve on the key features of the most successful US models. The result is a state of the art solution for European website owners looking to harvest and deliver valuable increases in conversion rates from their webpages.

The newly developed system is already delivering successful optimisation and performance results on websites for clients across the travel, retail, finance, dating and FMCG markets establishing Maxymiser already as a premier performer for these formats.

Maxymiser Sales Director Mark Simpson says, "The simple fact is to date Maxymiser has improved the conversion performance of every website where it has been applied. Maxymiser takes the guesswork out of website design and moves it to a more sophisticated measurable approach which produces breakthrough intelligence for people who want to make the most of every visitor to their website."

Maxymiser simplifies the complexity of website design in an easy to use system which impacts directly on conversion rates. William Reeve, Chief Operating Officer of Maxymiser client Lovefilm is enthusiastic about its potential, he says: "Maxymiser is an exciting prospect for Lovefilm. We hope to use their solutions to put statistical reasoning behind the content and format of our pages to significantly increase our conversion rates."

Simply, Maxymiser optimises the effectiveness of any website's content and design to deliver key metrics such as conversion and click through rates more effectively. Maxymiser gives clear statistical proof of those combinations of content and design which work most successfully in converting sales and delivering customers and those which fail to do so. As a result website owners can refine and finesse content and design offers time and time again to capitalise on strong performing features and remove the weak.

"Once our customers see the impact on conversion rates through using Maxymiser they will never be satisfied in designing websites based on any other analysis again," says Mark Simpson.

Editor's Notes
Maxymiser is devoted to maximising the success of online businesses by optimising those features of websites that have the greatest impact on key metrics. Taking the guesswork out of web page design, Maxymiser uses sophisticated testing to ensure that the decisions taken as to site content, landing pages, forms, product placement and pricing are based on real results, thereby significantly reducing wastage and substantially improving return on online investment.

Further enquiries contact:
Mark Simpson, Maxymiser Sales Director 020 7149 3730
07770 658 658

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