Playmobil Re-Launches Ten International Web Sites in Only Six Months; Demandware eCommerce Platform+ Powers Global Expansion

Woburn, Mass. (PRWEB) June 8, 2007 -- Demandware (www.demandware.com), developer of the breakthrough On-Demand eCommerce Platform+, announced today that international toy manufacturer and retailer Geobra Brandstätter, owner of the popular Playmobil brand, has re-launched ten international web sites using Demandware in only six months. Demandware was chosen to support a quick international expansion into new markets while maintaining a consistent brand. Countries include the United States, Canada, France, Switzerland, England, Austria, Belgium, Spain, Italy and Greece. Demandware teamed with German implementation partner T-Systems (www.tsystems.com), a subsidiary of Deutsche Telekom AG., to re-launch the Playmobil sites, and additional plans are in the works to launch in more countries in 2007.

"We partnered with Demandware to gain multi-site and multi-language capabilities and be able to better serve our customers," said Michael Konzmann, Playmobil Director of eCommerce. "We can now continually update our site with new innovations around the seasonal holidays and easily handle spikes in traffic."

As a toy manufacturer, Playmobil traditionally has strong seasonal fluctuations in the number of visitors to its website, especially around the holidays. Demandware's technology is well suited to large fluctuations in traffic, and saves Playmobil the high availability costs associated with IT hardware and software. In addition, Playmobil subsidiaries managing Playmobil.com can now easily modify specific product attributes such as description, and further localize the site to comply with country-specific regulations, while maintaining a consistent look and customer experience. Lastly, the following Demandware features, designed to improve the visitor experience, are now available on the re-launched Playmobil.com sites:

• Replacement Parts Service - lost toy parts of all sizes such as wooden spoons, saddles, motor bike axles and police hats can be re-ordered
• Email Postcards - visitors can send postcards featuring different Playmobil toys to friends and family
• Wish Lists - customers select their favorite items and build wish lists
• Seasonal Campaigns/Features - interactive games and activities for different holidays to keep users on the site. For example, there was a Christmas calendar featured this past December where visitors could open different doors to find hidden surprises

"Playmobil is a perfect example of a successful brand looking to expand in today's competitive market," said Stephan Schambach, founder and chairman of Demandware. "Demandware gives retailers and manufacturers a way to quickly reach new customers in international markets and achieve their revenue goals."

Demandware provides a full range of best-in-class eCommerce capabilities to online merchants for driving online revenue. Delivering a rich platform through a service-based model, Demandware uniquely provides its customers with:

• Leading Merchandising to deliver a better shopping experience, increased sales and improved customer loyalty
• Total Control for merchandisers, marketers and web developers over the web site, resulting in quicker time-to-market
• Constant Innovation automatically delivers timely, feature rich upgrades to your site without extra cost, allowing you to stay ahead of the competition
• Low Risk with a reliable, on-demand platform that scales to meet seasonal peaks in traffic

About Geobra Brandstätter GmbH & Co. KG
Geobra Brandstätter GmbH & Co. KG, maker of PLAYMOBIL and other toy brands, is headquartered in Zirndorf, Germany and distributes its toys in over 60 countries. The company employs approx. 2,500 people worldwide and has subsidiaries in the United States, France, Great Britain, Belgium, the Netherlands, Luxembourg, Italy, Greece, Spain, Canada and the Czech Republic. PLAYMOBIL USA toys are distributed in more than 2,200 stores nationwide including the PLAYMOBIL-owned Fun Park play centers in Woodbridge, New Jersey and West Palm Beach, Florida.

About Demandware, Inc.
Demandware drives the success of high-growth brands with its breakthrough On-Demand eCommerce Platform+ that empowers merchandising and marketing talent with total control over the shopping experience and continuous competitive differentiation. Leading brands such as Bare Escentuals, Playmobil, and Playboy leverage Demandware's best-in-class eCommerce functionality and automatic upgrades to help achieve higher conversion rates, increase average order size, and improve customer retention. Demandware is the only on-demand ecommerce solution that enables the rapid rollout of new sites, provides ubiquitous access to business and technical users, and is backed by a patented grid computing architecture that delivers capacity as needed for performance and reliability that exceeds industry standards. For more information about Demandware, visit www.demandware.com, call 888 553 9216 or email info @ demandware.com.

###

Related Articles:

Using Online Marketing Forums to Jumpstart Your Home Business
One of the most wonderful things that I have discovered about the network-marketing world during the past few months are online forums. These forums offer so much to enrich both your online working life and your knowledge of this sometimes confusing, often frustrating world of home-based business, internet marketing.

Become a Star: 10 Do-It-Yourself Publicity Techniques to Build Buzz for Your Online Business
Public relations is popular because it is very cost-effective and it works. If you send out one press release, for example, and it gets into print, it could generate more interest in your product or service.

Small Business Research Board eCommerce Study: Small Businesses in New York More Involved, Slightly More Bullish on Internet Than Other Northeast Stat
Small businesses in the State of New York more actively use the Internet to generate sales and are more optimistic about increases in near term revenue gains when compared to the Northeast overall, according to the latest Small Business Research Board (SBRB) study released here today.

Why good website design is vital for ecommerce websites?
The power of the Internet is recognized by almost everyone nowadays. The website design industry has undergone enormous growth due to the number of people willing to showcase their businesses online. Website design exists in various types. One of the types is ecommerce website design. There are many well known ecommerce websites on the Internet. One of the most popular of these is eBay.

Revolutionary Training and Software Creates a Complete Online Business in Two Days
The Creator of Viral Spiral Marketing, Tim Brocklehurst, is bringing 'Action Learning' to his Internet Marketing students. His series of Freedom Classes, conducted in locations worldwide, will use a combination of learning and action so participants leave the class with their own business, up and running, on the Internet.

Share Results Affiliate Network Announces Partnership With eCommerce Merchants at the 2008 eCommerce Summit New Orleans
New Orleans will become the focal point for affiliate marketing when the city presents the 9th summit Spring eCommerce Summit from April 22-25 2008. Organized by the eCommerce Merchants, the conference will feature affiliate network Share Results.

Online Marketing Düsseldorf Show Covers Whole Spectrum in Digital Marketing
Europe's leading conference and trade show for digital marketing - Online Marketing Düsseldorf (17 - 18 September 2008) will be more diverse than ever: New themes such as mobile, IPTV, blog and viral marketing as well as the presence of full-service Internet agencies will give an important boost to the show's concept. With a number of new exhibitors from Germany and increasingly from abroad, the show covers the whole spectrum of digital marketing. The main themes of the previous years such as online advertising, performance marketing, media, market research as well as online services will remain the driving forces for this lead industry event.

Don't Get Whipped By The Long Tail in Online Marketing
Industry study cautions search marketers not to get carried away by the seemingly endless possibilities of the "long tail" at the expense of the highest spending "short head" keyword phrases.

In business? You need to be in online marketing
The problem with a lot of advertising is that it is often being shown to people who have no interest at that time of using your products and services, only a very small percent of those who you market to are going to be compelled to pick up the phone or email you.

Demand For Business-Minded Employees During Tough Economic Times, Drives Demand For Online Business Degree Programs
Research Shows Management, Business and Financial Occupations Expected to Grow by 2.2 Million Jobs from 2004 to 2014: Finding the right online business degree program can be a challenge, but eLearners.com, a web resource offered by EducationDynamics, has nearly 1,000 online business degree programs from more than 100 accredited online colleges and online universities.