Online Marketing Leader Oneupweb Invests and Evolves to Meet the Challenges of the New Online Marketing Environment
Traverse City, MI (Vocus) June 20, 2007 -- "It's a whole new world out there," says Oneupweb CEO Lisa Wehr. "Universal Search, new and merging ad platforms, social media and the fresh opportunities for integration, mean search marketers and the vendors they do business with must evolve or become irrelevant." With that preface, Lisa Wehr today announced major investments and developments designed to redefine online marketing services and the roles that her company will play -- new staff additions, facilities and services.
"Firstly," notes Wehr. "business marketers are looking for partners to work as members of their overall marketing team to develop strategies and solutions that work across numerous online and offline platforms." To address these needs, Oneupweb has expanded its services in the past year to include podcast production, hosting and tracking; social media marketing; usability analysis and conversion improvement; media placement and blog marketing. Staffing has grown as well; up more than 25 percent this year alone.
"Second, adding services through corporate acquisition may not be a viable alternative for many online marketing firms," says Wehr. "As we've seen, acquiring a company is a far cry from applying knowledge effectively. There are learning curves, profitability issues and questions of conflicting corporate cultures where a client's interests are easily lost in the mix." Oneupweb has chosen to recruit and develop its own internal experts, adding programming, creative and service professionals who live and thrive in a single corporate environment and culture. To support this growing staff, Oneupweb recently announced the acquisition of its new 23,000 square foot international headquarters located in Traverse City, Michigan. The state-of-the-art waterfront facility will physically embody Oneupweb's integrated marketing approach, where teams can collaborate across the broad spectrum of available expertise.
"Third, with the introduction of Universal Search by Google and the new Ask.com design, the trend in search marketing includes social marketing, brand marketing, local marketing, and even offline marketing," comments Wehr. "Integration is vital. The marketer who performs best will be the one who integrates most effectively." Oneupweb offers new social media tracking metrics and has expanded its in-house production capabilities to complement their full range of search marketing services. "It's a matter of strategic focus; the ability to make it all work together as one."
"Fourth, the "online" in "online marketing" is no longer accurate," says Wehr. She points to Google Radio as an example. Google has taken the traditional medium of radio and given it an online presence, by selling major market radio inventory through its Google ad network. "Successful marketers will be looking at ways of integrating these new radio opportunities into their 'online' marketing efforts," predicts Wehr. Oneupweb has added national award-winning radio writers, producers and state-of-the-art recording and edit suites, while expanding their paid search and media buying team to lend strategic support to this evolving cross-platform medium.
"Fifth, in such a dynamic environment, investment will be constant," concludes the Oneupweb CEO. "Standing pat, or even taking marketing money off the table, is no longer an option." She suggests that stockholders or even major capital investors looking for regular and/or immediate returns, will not find this environment very attractive. "It's the classic case of a company who raids R&D or stops to admire their work. They very quickly fall off the leading edge."
Oneupweb has operated strictly on its own revenues for a dozen years without venture capital or outside investors. "With only the marketplace to answer to, it's allowed us to turn on a dime," says Wehr. "That's what the current environment demands. This approach keeps us accountable and working hard every day to be the company that clients and marketers want to work with."
About Oneupweb
Oneupweb has been an innovator in online marketing for more than a decade, creating integrated online marketing plans that include natural search engine optimization, paid search marketing, podcast production, social media marketing, visibility analysis, website conversion improvement, media placement and blog marketing. An award-winning firm, Oneupweb was named a 2006 Michigan Top 50 Company to Watch and is the only three-time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award. CEO, Lisa Wehr, an Ernst & Young Entrepreneur of the Year, has been named to BtoB Magazine's Who's Who List three years and is recognized as a Leader & Innovator by Lawrence Technological University. The company publishes a blog named StraightUpSearch.com and produces One for the Money, an informative podcast series available on iTunes and Oneupweb.com. Oneupweb is a privately held company located in Michigan. For more information on Oneupweb, please contact 231.256.9811 or visit Oneupweb.com.
# # #
Related Articles:
Use Discipline To Build Your Online Business Successfully
Building an online business takes consistent work While the typical online building task is usually not very demanding it is important to work regularly and never to let up on your efforts
Elements of Decision Making in a Home Based Online Business 3
Information You Need To Make DecisionsThere is no disputing the fact that to make decisions, you need information. Without information, you are guessing in a vacuum.
SEO Authority Unleashes Definitive Guide on Keyword Research for Effective Online Marketing
Stoney deGeyter, CEO of Pole Position Marketing, a nationally recognized search engine optimization (SEO) and marketing firm, has released the definitive guide to keyword research.
The 7 Elements of A Successful Online Business
What is success to you?Definition:Success n1. the achievement of something attempted.
InSite Software Proves Diversity and Flexibility of Ecommerce Solution with Industry-Leading Clients
Surdyk's, BMBPET and Speedy Foam complete InSiteCommerce implementation.
The Key To Online Business Success
There are a lot of ways you can make money on the internet nowadays. You can create a website with an online store. You can provide an information and resource site and either charge a subscription fee, get advertising or both. You can blog, podcast, sell ebooks, ringtones and mp3 files or compromise your moral standards in front of a camera and sell your pictures online. You can even buy and sell domain names and websites in general. Whatever method you choose to make money online, there are some key principles that you need to follow in order to be successful.
Caviar Leader Hatches Ecommerce and Business Management with NetSuite
NetSuite Inc. announces that Tsar Nicoulai Caviar, a world leader in farmed sturgeon caviar - grown in the U.S.A. - is using NetSuite's on-demand business management suite, including ecommerce shopping cart, order management, customer relationship management (including sales and marketing), accounting/finance operations and inventory management to improve its business.
Bring Spirit Into Your Online Business
For people who have decided to strike out on their own entrepreneurial careers, the currency of choice for lasting and meaningful compensation..
How To Weed Out ?online Business Opportunity? Scams
It's unfortunate that the Internet, which seems to be the source of endless opportunity, is also the source of an even double (or triple) number of scams. Why? It's much easier to formulate a scam that is ?supposed? to give you some amazing benefit, but ends up stripping people of money and in fact giving the victim the complete opposite?nothing, than it is to make a good product that can really benefit a multitude of people.
Ecommerce: Elements Of A Good Hire
There is a belabored clich? that says, ?It?s lonely at the top.? This reference is for business owners and leaders. It even applies to ecommerce.